Today we are going to learn how to achieve S.M.A.R.T Goals in Digital Marketing for Aggressive Results.
How to attain Specific Goals?
- The goals you define for your company — both for your specific
marketing initiatives as well as for your company as a whole – set the tone. They communicate what’s a priority, what you hope to accomplish and ensure accountability. - For a product based company, you may set a revenue marketing goal to increase software subscriptions by 10%. For a services based company, your revenue goals could be to increase lead form inquiries by 10%. In this step, you’re mapping out a specific revenue goal and how you hope to achieve it.
- Setting both revenue and brand marketing goals upfront will help you convey the importance of both types of goals in your marketing approach. They will define how you approach content creation, technical SEO, demand campaigns, and more. It’s how you set your strategy up for success.
- Once you’ve defined your specific revenue and brand goals, now you’re ready to determine how you’re going to make those goals measurable.
Other Specific Goals can include the following:
- Introducing Your Business to new customers. It could be small or medium enterprises or emerging huge organizations.
- It’s important that when you’re setting these goals that you’re setting them both for revenue and the success of the brand.
- Showcasing your existing strategies to more people to gain more clients.
- Creation of new promotional strategies to attract a wider set of audience.
- Concentrate on growing an email list by sending emails to leaders of upcoming or emerging manufacturers or distributors.
- Growth of social media followers through Organic or Paid marketing.
- Becoming more recognized compared to competitors in the industry.
- Always be available by solving the grievances of the audience with answers to their problems.
How to achieve Measurable Goals?
- Defining success early on is crucial in order to measure your ongoing progress. What criteria, or key performance indicators (KPIs), will you use to illustrate you’ve achieved success?
- However, defining KPIs for brand marketing goals tend to be a little bit more subjective. Depending on the brand goals that you’re setting, key performance indicators in integrated marketing may include things like:
- increase in conversation, amplification & applause (on your blog and on social media)
- increase in natural social shares of your content
- increase in the percentage of both branded and non-branded SEO traffic
- increase in the percentage of new visits to your website
- The decrease in bounce rate
- increase in page depth
- increase in micro conversions/goal completions
- increase in form submissions
- Reporting on both revenue and brand KPIs will help to communicate the whole picture of your efforts and illustrate how your efforts are affecting the entire brand
- Now that you’ve matched KPIs to your specific revenue and brand goals, let’s address whether they’re in the realm of possibility.
- Matching both revenue and brand KPIs to your specific goals will make it much easier to measure your efforts, communicate success, and also determine whether there needs to be an adjustment in your integrated marketing efforts.
Other Measurable Factors can include:
- Try to analyze where you stand in the market and your reach to the audience. You can also take the help of the audience you’ve already built.
- Have a look at all your website metrics like how many people reach your site via different mediums online.
- The use of analytics and tools would help you with the number of sessions and heat maps that show the most clicked link and least visited pages on your website.
- Analyze where the most engaging audience comes from. Are they from Youtube? Facebook? Linkedin? Instagram? Where you are tending to be more famous helps you gauge the type of audience. And then you can redirect them to all your channels.
- Extend your reach with consistent and quality content across all social media platforms.
- Review link clicks, backlinks, internal and external links and relevant keywords for specific content for SEO.
How to work on Attainable Goals?
Setting marketing goals is the easy part. Determining whether you can actually accomplish what you’ve set before you is another story.
Use data to figure out whether your goals are attainable. One attainable marketing goal example: If you’re shooting for a 10% increase in subscribers and subscriptions have been steadily increasing by 6% over the last 3 months, getting to 10% with some additional efforts and new strategic direction is most likely attainable.
- Set your target appropriately.
- Know how you are going to achieve consumer attention with your available resources.
- Are you willing to spend on ads?
- Do you want to get traffic from organic ways?
- Do you have enough time to implement your marketing strategy?
- Let’s say you gain 1% traffic from the past 3 months. Aspiring for 50% for next month is just a bit off. Trying for 4-5% sounds good enough rather than jump scares.
- Having no patience would create havoc for everyone.
- Be consistent and prepare content at least 2 weeks prior so that you have time if it needs any iterations.
How to achieve Realistic Goals?
Once you’ve matched your goals and KPIs with actual time-sensitive expectations in the next step, you’re ready to begin developing an effective, goal-oriented marketing strategy.
- Try to segment your goals and analyze whether after marketing you are achieving the desired result or not?
- Build relationships with customers by sharing your success stories and the history of your company.
- An emotional connection always rocks.
- Try To reach out to potential clients via email.
- Personalized emails always get the desired results.
- Lots of lead generating tools can give you access to personal email ids & other contact details of Business Owners, CEOs, Managers etc.
- Example:snov.io, getprospect
- Now after getting leads, use automation tools for bulk emails.
- Segment your prospects in groups based on the size of the organizations.
- Sharing testimonials or reviews from your clients would help you gain traction.
- Try to mix up with the crowd when something viral or trending happens on your media channels.
How to achieve Time Sensitive Goals:
How long will it take to reach the goals you’ve set forth? Match your goals to timeframes. Let’s look back at the timeliness of our previous marketing goal example of increasing software subscriptions by 10%. How long will it take to achieve a 10% increase in software subscriptions? How much time is necessary to become a thought leader in your space? Discuss the reality of how long it will take to accomplish your goals early on. This will make for a much more peaceful integrated marketing adventure.
- Be alert and try to analyze how long it would take for you to gain traction in the market.
- Follow a strict schedule to nurture your audience or leads over the period of time you want to accomplish your strategy.
- Keep a check on all of the metrics you are working on.
- Check the way the audience responds and make iterations in scheduled content.
- Create a timeframe of what, where and when to publish content with a deadline.
- Without a timeframe, there won’t be enough pressure. But, Diamonds are formed under the pressure.